Study Shows Digital Coupons Poised for Growth

As most paper-based communications — letters, bills, newspapers, magazines, books — continue their steady transition to digital form, can coupons be far behind? Currently, paper is still king of the coupon kingdom, with digital a bit player. According to NCH Marketing Services' Coupon Facts Report, freestanding inserts in newspapers account for 87.7 percent of U.S. CPG coupon distribution.