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Brick-and-Mortar

March 7, 2012

Study Shows Decline in Spontaneous Shopping

Facebook Facebook Twitter Twitter LinkedIn LinkedIn While%20promotional%20discounts%20play%20a%20major%20role%20in%20many%20retailers'%20marketing%20plans,%20only%2017%20percent%20of%20consumers%20say%20that%20sales%20or%20coupons%20draw%20them%20to%20a%20store.<%2Fa>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fstudy-shows-decline-spontaneous-shopping%2F" target="_blank" class="email" data-post-id="21153" type="icon_link"> Email Email 0 Comments Comments

While promotional discounts play a major role in many retailers' marketing plans, only 17 percent of consumers say that sales or coupons draw them to a store.

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