Study: Consumers Think Online Shopping is ‘Boring’

Compare Metrics, a provider of adaptive commerce navigation and discovery tools, and the e-tailing group, a consulting firm focused on omnichannel retail, announced results from a joint shopper navigation and discovery study. The study provides an explicit view of how consumers shop in-store and online, focusing on their likes and dislikes about each channel. The results from the study were showcased at an exclusive retailer-only event in New York City on Feb. 26, hosted by Compare Metrics and the e-tailing group.