Study: Retailers not engaging mobile shoppers

New York City -- While 43% of smartphone owners have installed and used a retailer's app, only 14% of those who installed them say the app led to a purchase decision, according to the most recent Retrevo Pulse Study, an ongoing study of tech industry trends conducted for the consumer electronics shopping and review site. "Retrevo's findings indicate that customers are willing to download and use retailer's mobile apps," said Manish Rathi, co-founder and VP marketing Retrevo.com. "But when only 14% of the installed base actually indicates it 'helped them buy something,' it's time for retailers to rethink their