Study: Personalization key to retail growth

Tags: Consumer Behavior, Digital Signage, Digital Signage Audience Measurement, Kiosks / Self-Service, Marketing, Multi-Channel Retailing, Point-of-Purchase / POP, Technology Personalization of the in-store customer experience will be a key objective for retailers over the next two years, according to two Aberdeen Group reports sponsored by HP and released today. According to 100 senior retail executives surveyed from industries such as apparel, grocery and department stores, 76 percent of retailers do not possess the technology tools or the business processes for executing web, catalog or special orders from stores. This challenge is being fueled by rising consumer expectations of rich,