Study: In-store technology critical for growth, helping customer relationships

Palo Alto, Calif. -- Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP. The study finds that by arming their associates with a range of technologies that provide relevant and timely information -- such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale systems -- retailers can increase productivity and boost multichannel selling opportunities. Other key findings in the survey of nearly 100 retail executives from around the world include: Retailers see valuable support in self-service kiosks