Study Finds 1 Web Analytics Tool Isn't Enough for Retailers

iPerceptions, a provider of online voice-of-customer analytics based on actual visitor feedback, announced the release of its Retail Web Analytics Report for 2011. The report found that the use of more than one web analytics tool nearly doubled in the last year, from 33 percent in 2010 to 62 percent in 2011. The results suggest that retailers recognize the importance of evaluating and addressing the entire website visitor experience.