Study Finds Amazon Pricing is Tough to Beat

Which top retailer has the lowest prices? Online sellers know how competitive the Amazon.com marketplace is, but they may be wondering how it compares to other sites on pricing and product assortment. A new report from Boomerang Commerce takes a look and finds that Amazon wins on scores in the consumer electronics category and, surprisingly, Wal-Mart had the highest prices, which average 8.3 percent higher than Amazon among the most popular products in the category.