E-Retailers Provide Insights Into Multichannel Visibility, Study Finds
A study released Tuesday by commerce provider Innotrac Corp. provided insights into how today’s e-tailers are faring in terms of online progression. The study, called SmartHub, evaluated 100 leading U.S. e-retailers across six different product categories in February. It found that the average number of checkout pages required to complete an order was three. Only 7 percent of merchants surveyed offered one-page checkout as an option.