Starbucks Teams With Lyft to Boost Loyalty Program
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Starbucks is teaming up with ride-sharing service Lyft in the coffee giant’s newest effort to expand its loyalty program beyond its cafes. Under the deal, riders and drivers who use Lyft’s mobile app, which facilitates carpooling, will be able to earn Starbucks loyalty “stars,” which can be redeemed for food and drinks at Starbucks outlets. Starbucks didn’t disclose the terms of the deal, but said Lyft purchased “stars” from Starbucks. Details of how Lyft drivers and passengers will earn rewards are being worked out, with plans to debut the program later this year.