Sources Dispute Wall Street Estimates of Amazon Prime Adoption

Shortly after a Wall Street analyst published estimates of Amazon Prime subscribers at about 11 million, unnamed sources told Bloomberg those figures were overstated. The Prime program costs $79 for a year of free 2-day shipping, giving members an incentive to begin their shopping on Amazon.com, and Cowen estimated in a recent report that Amazon had 11 million paid Prime members and 19 million total Prime users in the US. - see the data in Monday's EcommerceBytes newsletter. But Bloomberg said that as of October, only 3 - 5 million people subscribed to Prime. Bloomberg cited people familiar with