Growth in Mother's Day Sales, Foot Traffic Forecasted

Consumers are expected to shop and buy more in the week leading up to Mother's Day than they did last year, according to a new ShopperTrak survey. As Mother's Day sales and traffic historically are a bright spot in the retail calendar, national retail sales this year are projected to rise 6 percent in the week leading up to Mother's Day and foot traffic will increase 3.7 percent compared with the same period last year, ShopperTrak said. The fact that Mother's Day falls one week later on the calendar than last year may positively affect sales, ShopperTrak noted.