Shoppers Indulge as Thanksgiving Day Online Sales Grow 19.7%

Overall Thanksgiving online sales are up 19.7 percent over last year, according to the IBM Digital Analytics Benchmark report. Mobile traffic accounted for 42.6 percent of all online traffic, up more than 32 percent compared to last year. Mobile sales remained strong, accounting for 25.8 percent of all online sales, up 49 percent year-over-year.