Sephora Exec: Apple Pay Adoption Tied to Staff Education

A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2015, said Apple Pay is receiving a warm welcome from its customers who are early adopters, but mainstream shoppers will need both help from educated staff and an experimentation period to grow comfortable with the technology. A takeaway from the session, Sephora: Making Mobile Payments a Loyalty Strategy, was that awareness and education are crucial to spur adoption of Apple's mobile wallet, not just across Sephora's stores but throughout the commercial world.