Selling Shoppers With In-Store Tablet Video

As shoppers increasingly gravitate toward tablets and smartphones as personal shopping assistants, innovative retailers are moving in lockstep by arming store associates with mobile devices to help deliver a better overall shopping experience. Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider, according to Seth Brady, director of user experience and conversion at Brookstone. "Like any multi-channel retailer, our challenge is to