How Retailers Can Tap Into Ramadan's $100B Industry
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For your summer closet, how about wide-legged Zimmerman pants? An Oscar de la Renta caftan? A linen-burlap maxi dress with golden cuffs? If these items sound niche or ad hoc to you, think again. Major players in the fashion industry are marketing to the traditionally overlooked Muslim consumer, especially as Ramadan gets going this month. Giorgio Armani and Tommy Hilfiger are just two of many A-list designers who've introduced Ramadan-themed pieces to their collections. Last year, design firm DKNY also launched a Ramadan series, and in May of this year, Spanish designer Mango followed suit.