To shore up loyalty, Sears has the "Shop Your Way" membership program. It's also enhanced customer service by implementing a faster delivery service. Delivery is now within one day to two days. That's what the chairman feels is the answer, despite the fact that the company continues to lose sales momentum, customer loyalty and customer awareness. The recent fourth quarter will report an estimated sales decrease of 7.5 percent, which attests to the consumer's shift away from this once powerhouse retailer. It also decries the loss of customer loyalty. Sears reputation was built on service, value and quality.