Sears Holdings boosts rewards program for loyalty members

HOFFMAN ESTATES, Ill. — Sears Holdings announced that its Shop Your Way Rewards members can now receive 5% back on all qualifying purchases at Sears and Kmart stores through Jan. 28, 2012. "We know budgets are tight, so we want to reward our customers by offering them ways to stretch their dollar," said Dave Friedman, SVP and president marketing at Sears Holdings. "We believe this program will help families get more out of every visit to Sears and Kmart when they use their Sears card." The company announced that Sears cardholders can now choose between the extra Shop Your