Sears expands online efforts to reach Latino market

Hoffman Estates, Ill. -- Sears Holdings has announced the launch of two Latino social media channels: Facebook.com/SearsLatino and a Twitter handle @SearsLatino. "The Latino market is a vitally important customer segment for us. Given its population growth and high adoption of social media, this is a natural extension of our online initiatives," said Oscar H. Castro, director/GM International e-commerce. "We want to create an engaging community for all of our Latino customers, whether they prefer English or Spanish, and whether they are in California, Puerto Rico, Mexico, Brazil or elsewhere in the world.”