Sears Continues Transformation Into Member-Centric Company

Sears continues focusing on its Shop Your Way loyalty program, following second-quarter results for the period ended Aug. 3. While revenues and comparable store sales did slip, CEO Eddie Lampert did acknowledge the progress the company has made in its transformation to a member-centric company. Shop Your Way members represented more than 65 percent of the company's sales and they redeemed rewards points at a significantly higher rate than last year.