Screen Size Flexibility Expands Dillard's E-Commerce Success

The mobile revolution may have convinced retailers that all screen sizes are shrinking, but in actuality both the small and large ends of the size spectrum have seen growth. In fact, as many as 80 percent of customers used high-resolution devices with screen sizes of 1024 pixels or more in 2011, even screens resembling 50-inch flat-panel TVs, according to Dillard's Director of E-Commerce Kevin Moffitt. However, "most sites weren't taking advantage of this additional screen real estate, including Dillards.com, until just a few months ago," he added.