Sam’s Club to Launch a Private Health Insurance Exchange

Sam's Club announced Wednesday that it's opening a private health insurance exchange for its members, a move that's aimed at providing the small business owners that are its core customers with a way to offer affordable insurance coverage to their employees. The launch of the exchange is the latest effort from a major retailer to offer a service that pushes beyond the industry's traditional business of selling goods. Sam's Club, which is a division of Wal-Mart Stores Inc., says its private insurance marketplace is part of a broader attempt to build customer loyalty.