Saks Enhances Omnichannel Strategy With Loyalty Program Updates and Free Shipping

Saks Fifth Avenue is amping up its omnichannel strategy by updating its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks' different channels. On Thursday, Saks announced that all Saks' cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.