RoomStore re-launches e-commerce site with Blueport Commerce

E-commerce technology-provider Blueport Commerce said Monday that furniture retailer RoomStore.com has relaunched its website leveraging the Blueport e-commerce platform. The new site includes improvements to the online customer experience to drive results online and in stores, according to RoomStore.� � “The Blueport platform is specifically designed for big-ticket retailers that have complex delivery models and rely heavily on their websites to drive traffic to local stores,” said Ned Crosby, chief merchandising and marketing officer at RoomStore. “The company understands our unique business challenges and addresses them with a solution architected around the need for multichannel localization.”The re-launched RoomStore site