Study Reveals How Demographics Impact Digital Coupon Conversion

RevTrax, an omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, announced the results of a four-month study of digital coupon activations across its roster of hundreds of brand and retail customers. By assigning real-world metrics to digital coupons that are used exclusively to drive in-store sales, the study reveals important insights that brands and retailers can use to improve online consumer engagement activities.