Retailers Testing Try-it-Before-You-Buy-it Content

How are e-commerce firms and online promoters utilizing rich media technologies to provide shoppers a try-it-before-you-buy-it experience? As we become more sophisticated consumers the chances increase that a single quirk in a product will make us loathe it. Customer reviews are providing new insight into how a product works, but there’s always that lingering thought “Will it work for me?”