J.C. Penney, Gap Among Retailers Sued Over Merchandise Tracking Technology

Patent licensing company Round Rock Research has filed suit in Delaware Federal District Court against nine retailers: PepsiCo, J.C. Penney, Hanesbrands, The Gap, Fruit of the Loom, Dole Food Company, American Apparel, Macy's and V.F. Corporation (the owner of Wrangler, Lee, and Nautica and other brands). The defendants allegedly infringed five patents held by Round Rock relating to radio frequency identification technology (RFID), which is used to track merchandise.