Retailers Still Far From ‘Omnichannel Maturity,’ Report Finds

Retailers have barely reached the halfway mark in their journey to omnichannel maturity, according to the results of a new report from Starmount and Retail Systems Research (RSR). The report is based on survey results from a wide range of retailers that rated themselves on six dimensions of omnichannel maturity: customer, product, inventory, order/fulfillment, locus and technology. Key findings from the study include the following: