Retailers Leveraging Tablets to Elevate Brand, Boost Sales

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research State of Retailing Online survey, 49 percent of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28 percent) retailers say they're seeing about the same average order value from tablets as their website. The State of Retailing Online research series surveyed 59 companies.