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"Omnichannel" has become a buzzword in retail for good reason. New technologies and better data bring the longtime dream of a unified cross-channel shopping experience within reach. In practice, however, most retailers still fall far short of achieving this vision, according to a new eMarketer report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers. Nearly all retailers aspire to creating an omnichannel experience for their customers.
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