Retailers Get Creative With Pinterest
Target, Nordstrom and other big retail chains are pinning their hopes of attracting shoppers on social media. Retailers increasingly are using Pinterest to draw business to their own sites. Shoes, handbags and other popular items on Pinterest are being prominently displayed in Nordstrom stores with special tags. Target, the nation's No. 2 discounter, is creating exclusive party-planning collections with top Pinterest users, or "pinners." And Caribou created a coffee blend that was inspired by the coffee chain's Pinterest fans.