In September, Google made changes to its sitelinks search box, and some merchants are unhappy with the change. They say it's another way for Google to increase the money it makes from advertising. Google explains that with its sitelinks search box, people can reach the site owner's content more quickly from search results. For instance, if you want to find a video on Youtube, you might go to Google.com, enter a search for Youtube, click on the link, and then conduct the search on Youtube. The sitelinks search box removes that extra step.