Retailers Betting Big on Technology, Need to be ‘Liked’

From iPads and mobile apps to social networking and location-based marketing, retailers are betting on technology and trying to be "liked" to sell more stuff. Sears emphasized technology at its annual shareholder meeting in Hoffman Estates, Ill. last week. It trotted out a sales associate from a nearby store to demonstrate how tablets are used to connect with customers and extend the relationship digitally after they leave the store.