Retail Marketers Prioritizing Brand Building and Sales Over Loyalty

Retail marketers are spending most of their time building their brands and driving sales, and aren't as focused on engaging customers or building customer loyalty, finds RSR Research in a September report. Asked to rank various priorities according to how much time their company's marketing department spends on each activity, 29 percent said building the brand was their highest priority, matched by the 29 percent who said driving sales was their top priority.