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Brick-and-Mortar, E-Commerce

February 10, 2011

Retail Fashion Meets Art Meets QR Codes

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Clothing retailer Selfridges is displaying the Urban Mobility fashion collection as QR coded artwork. The installation is a unique blend of retail fashion, art and technology and probably demonstrates why Selfridges was voted "Best Department Store in the World" by the International Association of Department Stores.

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Categories:
Retail Stores
Technology

People:
Hussein Chalayan

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