Amazon has Best Price 80% of the Time, Report Finds

Amazon.com has the best price on products in its assortment about 80 percent of the time. However, the new "Amazon Holiday Pricing Insights" analysis from pricing technology provider 360pi shows that Amazon does have weak spots, and that retailers can compete with the online giant, especially if they can beat Amazon on other nonprice purchase factors. For example, once Home Depot decided to be price competitive on Oct. 26, it was instantly and dynamically able to beat Amazon prices on power drills.