Ralph Lauren's Brand Stays on Message

The best chain stores deliver a predictable consistency. It's comforting to know that wherever you go, a familiar retailer will fulfill your expectations. That's a key reason for Ralph Lauren's success. It operates about 374 stores worldwide that reflect the founder's image and offer a reassuringly consistent shopping experience. Every product seeks to convey a slice of the American dream based on a storybook narrative of good taste and style.