RadioShack Upgrades Online and Mobile for Holiday

RadioShack has established a road map for bridging the gap between its brick-and-mortar stores and its digital presence to deliver an omni-channel experience to customers. The retailer is investing more in the training of store associates and introducing new mobile apps and an eBay storefront. “We have identified a series of enhancements that we will launch before the holiday to improve both traffic to our websites and conversion,” said Jim Gooch, CEO for RadioShack on a recent conference call discussing the retailer's financial results. These include providing access to store level inventory information and improvements to the checkout process.