Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Conventional wisdom suggests that putting a mobile ad as close to the point of sale as possible is, for all the obvious reasons, the smartest local mobile targeting method. Geo-fencing and location profiling are, after all, two of the hottest areas of mobile ad tech right now. We presume that proximity aligns best with either intent or opportunity. Suprisingly, the highly geotargeted campaign of banner ads and mobile circulars actually enjoyed higher clickthrough rates when the user was furthest from a RadioShack.
0 Comments
View Comments
- Companies:
- Radio Shack
Related Content
Comments