QVC Launches a Second Channel
Leading video and e-commerce retailer QVC has launched a second broadcast channel, QVC Plus. QVC Plus will maintain the QVC brand and television experience, including shows, exclusive products and program hosts, airing on a three-hour delay of QVC's current live broadcast. "One of the secrets of QVC's success is that we offer customers the joy of discovery," said Mary Campbell, senior vice president, multichannel platforms at QVC. "QVC Plus provides an additional discovery experience for our customers and more ways to view our unique, ever-changing curation of people, places and finds."