Puma Bags Shoe Boxes in Eco-Friendly Move
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Sporting goods maker Puma will launch eco-friendly packaging for its sneakers next year to reduce its carbon footprint, beating governments to the punch as it kisses old-fashion shoe boxes good-bye. Puma said it would roll out the new packaging in the second half of next year and that by putting its shoes in cardboard frames wrapped in reusable shoe bags, it would save 8,500 tonnes of paper. It also said the change would mean a reduction of 60 percent in water and energy used during the production process and the amount needed for transportation due to lighter packaging.