How Analytics Can Increase In-Store Sales
Your company may offer a customer loyalty program or store credit card, both of which are important tools for driving sales. Of course, they're also great avenues for collecting customer-specific data to help your marketers target audiences more precisely. These offers may encourage a customer to buy more of a particular item or drive them toward an entirely new item that's relevant to their lifestyle — and increases sales in the process. Retailers are constantly conducting experiments to determine which offers lead to the most profitable sales most quickly, such as bundling offers or emphasizing a deadline to drive urgency.