Pinterest to Unveil 'Buyable Pins' in Next Few Weeks
Users of Pinterest will soon be able to buy items directly through the company's app using a new type of pin.
Pinterest and Canadian e-commerce company Shopify said Tuesday that the "buyable pins" will debut in the next few weeks.
Pinterest says buyable items will have a blue pin displaying their price. Users will be able to search for similar items based on color and price. The company says items from brands including Macy's, Neiman Marcus, Nordstrom, Cole Haan, Michaels and thousands of Shopify stores will have the pins. Fabric and craft retailer Jo-Ann Fabric and Craft Stores Inc. says it will also participate in the program.