Pier 1 Imports' 6 Guideposts to Omnichannel Evolution

When Pier 1 Imports first set out to develop its omnichannel business, it developed a "crawl, walk, run" approach. The retailer anticipated that the transformation would take it from a highly profitable retail store format to an equally compelling omnichannel business known as 1 Pier 1. However, things are progressing better and more quickly than expected. E-commerce has accelerated rapidly — growing from its launch in July 2012 to 4 percent of sales last year to nearly 10 percent of sales through the first half of this year.