PetSmart Invests in New Omnichannel Initiatives
PetSmart continues to implement new initiatives to improve data collection and customer service. For instance, the company recently announced that it plans to pilot the iPad mini in 19 stores, which will allow associates to access the company website in real time. By providing store associates with iPad minis, the company will be able to order out-of-stock items for customers and have them shipped directly to the customer's home. Similarly, in an attempt to gain more loyal customers and to make personalization an important part of the company's offerings, PetSmart is testing an enhanced promotional system in 100 locations.