Online traffic down, but sales set record

Online sales soared to new heights this past holiday season even though major retailers had a tough time attracting traffic during December. For example, Target.com during December had 37.3 million unique visitors which sounds like a lot and was enough to earn it the 30th ranking on comScore’s top 50 Web properties report released this week. However, traffic to Target’s Web site actually declined 11% when compared with last December’s nearly 42 million unique visitors. A similar situation existed at other top Web properties. The number of unique visitors to Walmart.com declined 5% to 51.4 million from 54.2 million