Online Retailers’ 2013 Top Priorities Include Site And Mobile Optimization

As shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices. According to the 2013 Shop.org/Forrester Research Inc. State Of Retailing Online survey, more than half (51%) of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing, and product detail page enhancements.