Online Jewelry Retailer BaubleBar Sets Up Shop on 5th Avenue

While many traditional retail businesses are still making their way online, a handful of native e-commerce companies are moving into brick-and-mortar retail. The latest of these is BaubleBar, a two-year-old online retailer of affordably priced jewelry. On Oct. 17, the company will open its first shop at 230 Fifth Avenue in New York City. Why the move into offline retail? Co-Founder Amy Jain says it was in the road map from the beginning, and the company now feels it knows enough about consumers in the area to open a store.