OfficeMax Uses Facebook Places for Location-Based Rewards Program

OfficeMax has launched a location-based rewards program with the mobile application Facebook Places. Consumers who "check in" to any OfficeMax location using their smart mobile devices will be eligible to receive a $10 virtual savings card and will be entered in a sweepstakes to win free printer ink for a year. The program will also allow OfficeMax to market to participants for future campaigns. "We garner these Facebook 'likes,'" says Mark Andeer, vice president of brand strategy for OfficeMax. "We get awareness out and we give customers great value." The goal of the program is to increase consumer participation