Apple Retail is All About Community
From the beginning, Apple's retail stores were intended to both be a showcase for the company's products and a place where communities would form. But until now, we've only known about the success of the former goal, and not the latter. Indeed, the retail stores generated $4 billion in profits on sales of $20.2 billion during fiscal 2013. But how many of the stores 395 million visitors during the year were actually paying customers? During an appearance last month organized by Stanford University's Graduate School of Business, former Apple Senior Vice President of Retail Ron Johnson answered that question.